allbirds.com

Scanned 5/21/2026, 4:20:08 PM

Re-scan

61 C

9 of 15 checks passed

Category breakdown

Commerce 27 · 1/5 checks passed

Product Data 95 · 3/3 checks passed

Checkout 65 · 1/2 checks passed

Discoverability 68 · 2/3 checks passed

Content 100 · 2/2 checks passed

Check results

Discoverability

Fix robots.txt with AI bot rules Important 20/100
robots.txt found. AI bots referenced: none. Sitemap directive: yes.

How to fix: Add explicit User-agent entries for GPTBot, ClaudeBot, PerplexityBot.
Raw evidence
```
{
  "aiBotsFound": [],
  "hasSitemap": true,
  "sizeBytes": 5495
}
                      
```
Pass sitemap.xml present and valid Important 100/100
Valid sitemap found.
Raw evidence
```
{
  "sizeBytes": 969
}
                      
```

Pass Hreflang / locale signals on homepage Nice-to-have 100/100

Found 86 hreflang value(s) including x-default.

Raw evidence


{
  "langs": [
    "en-us",
    "x-default",
    "en-nz",
    "en-au",
    "en-gb",
    "ja",
    "ko-kr",
    "en-kw",
    "en-ae",
    "en-sa",
    "en-ph",
    "en-my",
    "en-sg",
    "nl-be",
    "fr-lu",
    "nl",
    "en-ie",
    "de-ch",
    "fr-ch",
    "de-li",
    "fr-li",
    "de-de",
    "fr-de",
    "en-de",
    "it-de",
    "pl-de",
    "sk-de",
    "cs-de",
    "de-at",
    "fr-at",
    "en-at",
    "it-at",
    "pl-at",
    "sk-at",
    "cs-at",
    "fr-fr",
    "de-fr",
    "en-fr",
    "it-fr",
    "pl-fr",
    "sk-fr",
    "cs-fr",
    "it-it",
    "de-it",
    "en-it",
    "fr-it",
    "pl-it",
    "sk-it",
    "cs-it",
    "it-sm",
    "de-sm",
    "en-sm",
    "fr-sm",
    "pl-sm",
    "sk-sm",
    "cs-sm",
    "mt-mt",
    "de-mt",
    "fr-mt",
    "it-mt",
    "pl-mt",
    "sk-mt",
    "cs-mt",
    "pl-pl",
    "de-pl",
    "en-pl",
    "fr-pl",
    "it-pl",
    "sk-pl",
    "cs-pl",
    "cs-cz",
    "de-cz",
    "en-cz",
    "fr-cz",
    "it-cz",
    "pl-cz",
    "sk-cz",
    "sk-sk",
    "de-sk",
    "en-sk",
    "fr-sk",
    "it-sk",
    "pl-sk",
    "cs-sk",
    "en-ca",
    "fr-ca"
  ],
  "hasXDefault": true
}

Content

Pass llms.txt manifest for agents Nice-to-have 100/100
llms.txt present (4237 bytes).
Raw evidence
```
{
  "sizeBytes": 4237
}
                      
```
Pass Markdown content negotiation on homepage Nice-to-have 100/100
Server honors Accept: text/markdown (Content-Type: text/markdown; charset=utf-8).
Raw evidence
```
{
  "contentType": "text/markdown; charset=utf-8",
  "status": 200
}
                      
```

Product Data

Pass schema.org Product JSON-LD on PDP Critical 100/100

Product JSON-LD found on https://www.allbirds.com/products/mens-wool-runners-tuke-river. Fields present: 4/4 (name, image, description, offers).

Raw evidence


{
  "sampledPdp": "https://www.allbirds.com/products/mens-wool-runners-tuke-river",
  "jsonLdBlocks": 2,
  "productNode": {
    "hasName": true,
    "hasImage": true,
    "hasDescription": true,
    "hasOffers": true
  }
}

Pass Variant, pricing and availability clarity in Product JSON-LD Important 90/100

Found 1 offer(s). Priced: 1/1. Availability: 1/1.

Raw evidence


{
  "sampledPdp": "https://www.allbirds.com/products/mens-wool-runners-tuke-river",
  "offerCount": 1,
  "offersWithPrice": 1,
  "offersWithAvailability": 1,
  "hasVariants": false
}

Pass Open Graph + Twitter card on PDP Nice-to-have 90/100

Open Graph: 4/4. Twitter: 3/4.

How to fix: Add the missing meta tags: twitter:image.

Raw evidence


{
  "sampledPdp": "https://www.allbirds.com/products/mens-wool-runners-tuke-river",
  "openGraph": {
    "og:title": "Men&#39;s Wool Runners - Tuke River (Cream Sole)",
    "og:description": "The Allbirds Wool Runner is the orginal wool sneaker that started it all. Called the world&#39;s most comfortable shoe, it&#39;s flexible, supportive, astonishingly soft, and machine washable. The Wool Runner is breathable, lightweight, and can be worn sockless. Best used for walking, cooler weather, and everyday casual wear.",
    "og:image": "http://www.allbirds.com/cdn/shop/files/Men_s_Wool_Runners_-_Tuke_River__Cream_Sole__-_imageLeft.png?v=1776802734",
    "og:type": "product"
  },
  "twitter": {
    "twitter:card": "summary_large_image",
    "twitter:title": "Men&#39;s Wool Runners - Tuke River (Cream Sole)",
    "twitter:description": "The Allbirds Wool Runner is the orginal wool sneaker that started it all. Called the world&#39;s most comfortable shoe, it&#39;s flexible, supportive, astonishingly soft, and machine washable. The Wool Runner is breathable, lightweight, and can be worn sockless. Best used for walking, cooler weather, and everyday casual wear."
  }
}

Checkout

Fix Cart permalink format works Important 50/100
GET /cart → 200. GET /cart/000:1 → 410.

How to fix: Support Shopify-style cart permalinks (/cart/{variantId}:{qty}) so agents can hand off pre-built carts.
Raw evidence
```
{
  "cartStatus": 200,
  "permalinkStatus": 410
}
                      
```
Pass Checkout handoff URL accessible Important 80/100
GET /checkout → 301 (redirects to https://www.allbirds.com/checkout).
Raw evidence
```
{
  "status": 301,
  "location": "https://www.allbirds.com/checkout"
}
                      
```

Commerce

Pass UCP profile discoverable Critical 90/100
UCP profile fetched from https://allbirds.com/.well-known/ucp (well-known, shopify shape). version=2026-04-08, capabilities=10, mcp endpoint=true.

How to fix: Add a <link rel="agent-profile" href="/.well-known/ucp"> tag in your homepage <head> and ensure the profile carries a version + at least one service/capability with transport="mcp".
Raw evidence
```
{
  "source": "well-known",
  "profileUrl": "https://allbirds.com/.well-known/ucp",
  "shape": "shopify",
  "version": "2026-04-08",
  "capabilityCount": 10,
  "hasMcpEndpoint": true
}
                      
```
Fix MCP server card discoverable Critical 0/100
No MCP server card at any well-known path. Last error: /.well-known/mcp-server-card.json: HTTP 404.

How to fix: Publish a server card at /.well-known/mcp/server-card.json with name, remotes[], and capabilities. See SEP-2127.
Raw evidence
```
{
  "lastError": "/.well-known/mcp-server-card.json: HTTP 404",
  "triedPaths": [
    "/.well-known/mcp/server-card.json",
    "/.well-known/mcp-server-card.json"
  ]
}
                      
```
Fix ACP compliance markers Important 0/100
/checkout_sessions returned 404.

How to fix: Implement the ACP checkout sessions endpoint. Stripe's docs/agentic-commerce has a turnkey integration for merchants.
Raw evidence
```
{
  "status": 404,
  "hasLink": false
}
                      
```
Fix x402 payment headers Nice-to-have 0/100
Probe https://allbirds.com/.well-known/x402 returned 301; no x402 signal.

How to fix: Adopt x402 by responding with 402 + PAYMENT-REQUIRED header on a gated route, or publish a manifest at /.well-known/x402.
Raw evidence
```
{
  "probeUrl": "https://allbirds.com/.well-known/x402",
  "status": 301
}
                      
```
Fix WebMCP opt-in or trusted-agent eligibility Nice-to-have 0/100
WebMCP signals — header:false, meta:false, script-src:false, inline-register:false, inline-mention:false.

How to fix: Opt into WebMCP: register tools with navigator.modelContext.registerTool(...) in an inline <script>, or set the WebMCP-Available: true response header.
Raw evidence
```
{
  "headerSignal": false,
  "metaSignal": false,
  "scriptSrcSignal": false,
  "inlineRegisterSignal": false,
  "inlineMentionSignal": false
}
                      
```

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allbirds.com

Category breakdown

Check results

Discoverability

Content

Product Data

Checkout

Commerce

Watch this store for changes

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